Over its decades in business, AFAM Concept, Inc. has developed industry-leading hair care brands from its R&D Lab and manufacturing plant in Chicago, IL. Throughout the years, AFAM Concept, Inc. has bridged the gap between the ethnic hair market and the general beauty aisle. The focus continues to remain on developing innovative products for multi-cultural hair types curly, wavy, or coarse while introducing products for a new generation of consumers of all ethnicities. Shop online for all hair type beauty products from a brand you can trust!