Ultra Wine Racks & Cellars™ was founded and is managed by Tom Schneider. Tom is the owner of WhisperKOOL®Cooling Systems and Vinotheque® Wine Cabinets. He has been on the forefront of innovation within the wine storage and cooling industry for the past decade. Contributing to the creation of Ultra Wine Racks & Cellars™ is Doug Smith. He is a world-renowned wine cellar designer with 23 years of experience designing and installing custom wine cellars for clients around the world. Their creative vision of wine cellar trends saw a décor shift from traditional wood racking systems to contemporary modern metal racking systems. Traditional wood racking has been the bread and butter of the wine cellar industry for many years. Under Tom's leadership, WhisperKool has become a key provider of cooling systems to all the wood racking manufacturers, major distributors and local dealer-designers across US and Canada.