In February 2021, Kendall Jenner announced the launch of her tequila brand, 818. Her announcement, which she first made on Instagram, was met with both praise and criticism from fans, family ...

Amid a wave of celebrity-backed spirits launches over the past several years, Kendall Jenner’s 818 Tequila has gained notable traction, surging 70% to above 100,000 cases in the U.S. in 2022, ...