Culturally, the north and south of India are very different, especially in the world of food. While wheat flour is king... We’re long-term subscribers to WARC and it’s a tool we use extensively. We ...

the expansion of the packaged atta industry has been unprecedented ever since names like Aashirvaad, Fortune and the ilk took the onus of grinding grains to make that perfectly round Indian bread ...

Aashirvaad barely saw substantial sales coming on Amazon for healthy variants – Multigrain(MG) Atta & Sugar Release Control(SRC) Atta. The objective was to build awareness, gain higher market share ...