Almost 2 billion people worldwide are said to own a mobile phone. So it is no surprise that mobile advertising continues to be the fastest-growing sector of the advertising industry. Sources say ...

The deal will include the digital-out-of-home media company’s intelligent marketplace and technology for buying, selling and ...

AT&T on Monday announced ShopAlerts, a new mobile advertising service that will ... and special offers to subscribers’ cell phones when they are in the vicinity of a participating retailer.

Debate about how new media will impact on advertising in the medium- to long-term future has focused extensively on the new technological capabilities that enable consumers to avoid advertising (e.g., ...