As agentic AI systems become more sophisticated, we're likely to see a fundamental shift in how we interact with artificial intelligence. Rather than simply issuing commands and receiving outputs ...

(Disclosure: I am one of the external experts quoted in the report.) The shift towards agentic AI is clear. Speaking at the Salesforce annual conference last year, CEO Marc Benioff said that AI ...

So, are we ready? The rise of Agentic AI isn’t just about better tools; it’s an exciting paradigm shift that forces us to rethink how we connect with consumers. For marketers, the traditional ...