Apple's iconic "1984" commercial, which introduced the Macintosh computer to the world, aired 41 years ago today during Super ...

Apple instantly became a household name when it aired the enormously popular “1984” ad during Super Bowl XVIII. Directed by Sir Ridley Scott (the same guy behind Alien and Blade Runner) and created by ...

Playing on the dystopian theme of George Orwell’s novel Nineteen Eighty-Four (1984), the commercial shows an athletic woman ...

Apple reminds us of its strong privacy commitment for Siri, saying voice data isn't used for ads ahead of a crucial Apple Intelligence update.

This week's Tech Tent looks at whether iOS 14.5 really has been the earthquake that the ad industry feared. Apple had painted it as a great blow for privacy, Facebook had warned it could destroy ...

The story’s father figure is played by physician, professor, and disability advocate, Dr Tristram Ingham, who narrates the ad using Apple’s Personal Voice functionality. The secure feature is designed ...

An original Apple computer built by firm co-founders Steve Wozniak and Steve Jobs in 1976 has fetched $400,000 (£294,990) at auction in the US. The rare Hawaiian koa wood-cased Apple-1 - still ...