“If you are positioning your brand as a premium offering, your advertising and marketing expenses will be higher, even if sales are lower. However, in Ather’s case, this spending has not ...

Ather Energy’s CEO Tarun Mehta's response to Zerodha co-founder Nikhil Kamath's witty jibe on 'X' at the EV maker’s marketing strategy is winning the internet. Tarun Mehta shared a popular ...