Augmented reality marketing and retail are fairly new, although we can see the significant growth of successful campaigns over the recent years. Retail is an attractive field to explore augmented ...

Retailer H&M has debuted a virtual fashion show featuring ... and post these images to Facebook to create their own personal look books. The H&M augmented reality initiative is GPS-linked, which ...

Brands are increasingly leveraging Augmented Reality (AR) to offer personalized shopping experiences, reduce product returns.