"TRAI’s efforts to combat spam are part of a larger regulatory trend aimed at fostering transparency and consumer protection.

Fully six in ten B2C marketers (60%) plan to increase their content marketing budget over the next 12 months (compared with 55% last year), and 72% percent are creating more content than they were one ...

It's high time we bridge the gap between B2C and B2B content marketing, using the strengths of B2C strategies to bolster B2B outcomes. The concept of storytelling is often associated with B2C, where ...

B2C companies focus on meeting consumers ... Stop thinking that the product is the focus and don’t center the communications strategy only on promoting that product. In the B2B realm, more ...

As the world transitions into a post-pandemic environment, B2C businesses can benefit from studying and implementing B2B event strategies ... newest innovations in communication technology ...

In a departure from the original plan, MapmyIndia's parent company CE Info Systems will not invest Rs 35 crore in its new business-to-consumer (B2C) venture being set up by its outgoing CEO Rohan ...

This strategic addition unites two complementary organizations to deliver seamless, end-to-end marketing growth solutions for B2B and B2C clients worldwide ... which includes go-to-market consulting, ...

The IDC MarketScape on Worldwide B2C Customer Data Platforms noted, "Twilio Segment brings together customer data, communications data (e.g., email, voice, SMS), and data from other external sources.