Social media still accounts for less than 5% of total leads to B2B websites, according to Optify's 2012 B2B Marketing Benchmark Report. Among social media, Twitter is the primary driver of leads, ...

B2B marketers rank website content and interactive content as the top upper-funnel digital marketing tactics. B2B marketers rank email as the top lower-funnel digital marketing tactic. B2B marketers ...

That’s important because, in too many organisations, business to business (B2B) marketing is seen as something ... of stuff we can do to get leads, and tactics we can take, but really if you ...