The most popular tactics are article-posting (79% of respondents ... For more findings, including more charts and tables, download a free copy of "B2B Content Marketing: 2012 Benchmarks, Budgets, and ...

That’s important because, in too many organisations, business to business (B2B) marketing is seen as something ... of stuff we can do to get leads, and tactics we can take, but really if you ...

Up to 63% of marketers are now comfortable addressing prospects using as many as three to six data elements, per Anteriad’s ...

Insights for crafting a targeted ad strategy, optimizing your channel mix and creating compelling offers to drive quality B2B leads.

Despite economic uncertainty and tight budgets across industries, 65% of B2B marketers saw budget increases in 2024 and ...

B2B buying cycles are getting longer and more complex, and the more time you spend in the funnel, the more likely you are to take missteps that could destroy your marketing budget. Many businesses ...

Landbase Intelligence aims to transform the status quo by leveraging the predictive power of artificial intelligence.