In 2020, BIC disrupted the industry it has led for nearly 50 years with the launch of an innovative new lighter, the BIC EZ Reach. Similar in size to the beloved BIC pocket lighter but... We’re ...

See all the commercials that have been released so far below. Willie Nelson is caught borrowing Snoop Dogg's Bic EZ Reach lighter while on Facetime with the rapper and infamous friend, Martha Stewart.