Ring in the new year with innovative ways to approach cocktails and spirits, thanks to Bacardi's sixth annual trends report. Through brand-led research, Bacardi noted a few beverage movements they ...

The Patron maker found sporting events and restaurants are influencing younger consumers tastes, and the comedy actor’s ...

From immersive experiences, to culinary connoisseurship and a IYKYK cocktail culture, Bacardi Limited’s Cocktail Trends ...

Savory serves, protein cocktails and ‘brothtails’… what are some of the coolest and craziest trends emerging in beverage ...

India raises its glasses to a cocktail revolution, as Bacardi’s latest report highlights bold flavours, premium spirits, and ...

As someone whose never shaken up a cocktail in her life - I can tell you that these two tipples are both easy to make and ...

The annual Bacardi Cocktail Trends Report shares how savory flavors, immersive experiences, and bartender expertise will drive cocktail culture in 2025 HAMILTON, Bermuda--(BUSINESS WIRE)--Bacardi ...

new research into on-trade cocktail trends has found. The 2025 Bacardi Cocktail Trends report showed of the 1,000 consumers surveyed, 35% of those aged 18 to 29 were more likely to drink a cocktail ...