In a new in-depth report on beacons, BI Intelligence finds that these small devices are the fastest-growing in-store technology since mobile credit card readers. The beacon installed base will see ...

This started with a brand refresh that reconsidered The Beacon’s look. We traded a classic serif body font for a new sans serif font, which is easier to read on device screens thanks to a ...

And it's the last one that's of concern today, as Black Diamond Equipment has issued a recall over its PIEPS Pro IPS ...

Heinzinger explained, because of the need for shoppers to find relevance in their apps in order to retain them on their devices ... and brands to engage shoppers using beacon technology is ...

deas: Modernize the Retail Experience with Mobile Devices” session ... and aiding in-store associates. Beacons also remain a helpful tool for brands seeking to offer better experiences at ...

McCormick & Co.?s Zatarain?s claims to be the first consumer packaged goods brand leveraging beacon technology to engage directly with shoppers while they are inside a retail location. The in-app ...