In many ways, Apple stores have come to represent Apple's other devices, like iPhones and Mac computers: They are beautiful, forward-thinking, and meticulously crafted around the customer.

Apple opened its first store in the southern hemisphere in 2008, a three-story shop located in the middle of Sydney's shopping district. The story has Apple's trademark glass front, and light ...

I’m excited about the new iPad Pros, but the new 24” iMac took my breath away. I’ve long wanted Apple to return to the vivid colors of past Macs but wasn’t convinced the company would go that ...

and now thanks to a jaw-dropping new video we've got a tantalising glimpse at just how beautiful the smartwatch could be. The video in question introduces the Apple Watch Round Series, a would-be ...