PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Top spot-holder Rare Beauty accounts for more than 26 percent of the retailer's total blush sales, per YipitData, though Haus ...

It came from beauty influencer Kripa Patel Joshi, who coined the hack a "curvy contour cut". She may say contour, but there's no mistaking the pink hue on her cheeks that has been blended in with the ...

Selena Gomez’s Rare Beauty continues to reign supreme in the blush category at Sephora. According to YipitData, the brand’s ...