The battle for consumer attention is intensifying. Find out how new behavioral economics research has shifted our attention ...

Third, learning doesn’t mean there will be a change in behavior. What is a good example of social learning theory? Created with Sketch. The YouTube influencer is a good case in point.

Modern portfolio theory (MPT) and behavioral finance represent differing schools of thought that attempt to explain investor behavior. Perhaps the easiest way to think about their arguments and ...

In the 1950s and 1960s, B.F. Skinner pursued behaviorism with the view of improving the human condition, for example, and others since have applied behaviorism as a tool in an array of ...