Million, the average customer cannot help but notice the tables laid out with modern, sleek books under the sign “BookTok.” Coming onto the literary scene only recently, BookTok is a subsection of the ...
But BookTok isn’t your grandma’s book ... Clare Mulroy is USA TODAY’s Books Reporter, where she covers buzzy releases, chats with authors and dives into the culture of reading.
Hannah Till had to be talked into publishing her first fantasy novel, “The Celestra.” She never really intended for anyone to read it. She had picked up writing as hobby, plowing her energy into a ...
Overconsumption is another issue facing BookTok. Brittany identified it as a “big trend” that “could bleed into the book space”, explaining that “a lot of people are doing ‘no-buy ...