What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they ...

According to bestselling author and marketing expert Mark Schaefer, the next—and last—great marketing strategy is community. When I read his latest book, Belonging to the Brand, I was ...

At this point in the book, I found it helpful to flip back ... she reminds us - in ways that fill in your content strategy using your brand’s pre-determined voice and with respect for the ...

"Brand Artisan - Modern Branding Techniques," a career-based book by young writer and journalist Sajjadur Rahman Shuvo, has been published at the Amar Ekushey Book Fair 2025. The book was published by ...

Building a brand that fuels trust, loyalty, and long-term value is no easy feat. But with the right strategy, your brand can become the cornerstone of a high-performing marketing campaign that ...

The four key factors considered are as follows: economic performance measured in tourism receipts over the past five years, how unique a country’s brand strategy is and how actively it reflects ...