This case study describes how Britannia Cake, a cake brand in India, reignited its brand by turning the conversation around snacking from indulgence to an innocent bribe. Marketing in India has ...

Rather, it must be done. The strategy for Britannia is to go for adjacencies. If biscuits, a baked snack, is the core, the approach is to move into rusk, cakes and croissants. “We will move from ...

Britannia Industries Limited (BIL) is one of Indias leading FMCG companies. Britannias product portfolio includes Biscuits, Bread, Cakes, Rusk, and Dairy products including Cheese, Beverages ...

Britannia 's essentials products such as biscuits, cakes, rusk, croissants, milkshakes, wafers, ghee and dairy whitener will be sourced by Dunzo from its distribution centers. Earlier two FMCG ...

Britannia share price surged almost 38% as investors expect strong growth from the company. The estimated 18% to 23% growth in April-June 2020 revenue is better than the company’s previous record.