Burberry plans to change its store layout to emphasise scarves and trench coats over bags and shoes, with “scarf bars” to drive sales of its cashmere scarves priced from $450 to $1,050.
The new skins - which feature Burberry's signature trench coat and tartan - will be available in mainland China only. “By allowing our Chinese customers to explore virtual products through the ...
LONDON (Reuters) -Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making ...