Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said ...
Burberry plans to change its store layout to emphasise scarves and trench coats over bags and shoes ... too much risk associated with the specific style and personality of the creative director.
The revamp will see a renewed focus on trench coats and scarves with the distinctive Burberry check, with a less ambitious pricing strategy on bags and shoes. Mr Schulman, who took up the top ...
LONDON (Reuters) -Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making ...
Burberry wants to mimic Moncler’s flair for jackets. A rumored takeover would be a better result for investors. Shares in the British trench-coat maker surged Thursday after new Chief Executive ...