A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...

Created in collaboration with JKR, the fast food giant’s first rebrand in over 20 years features a more digital-friendly burger logo and an appropriately named brand font, Flame While 2020 was ...

Burger King. Jack in the Box. In-N-Out and more all use the color red heavily in their logos, why ... ancestors thought important enough to name. Back before alphabets and writing, early human ...