A recent study by LG Ad Solutions revealed that linear TV media schedules are still plagued by average brand frequency at 26.5, while CTV has an average frequency of 7.3.

LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the ... [+] takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Anoki AI, a pioneer in AI solutions for Connected TV (CTV), today announced the appointment of Abbey Thomas as Chief Commercial Officer. Thomas, a ...