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Directed by the Weiland Brothers through Love Song, the idents showcase homeowners admiring their décor, only to reveal they’re actually praising British Gas. Andy Freeman, group brand and marketing ...

Centrica-owned British Gas and ecotech brand Hive are sponsoring Channel 4’s home shows, flagged by 24 idents from T&Pm. They use all the tropes of the home improvement genre, but the admiring ...

UK broadcaster Channel 4 has rebranded its main channel with a new identity inspired by the nine blocks of its longstanding Lambie Nairn 4 logo and communicated with a series of idents from celebrated ...

The partnership will extend across all of Channel 4’s linear and digital escapism programming, with Fred Olsen Cruise Lines’ idents also appearing across Channel 4’s Facebook, Instagram and TikTok ...