In a world where everyone is chasing Pop-Tarts Bowl clout, Cheez-It stands above the fray as arguably the thirstiest of the postseason sponsors. Not only were there multiple dedicated Cheez-It ...

That even includes the Cheez-It Citrus Bowl. Shortly after the ceremony finished up on the field, the newly married couple was driven over to their afterparty site in the right corner of one of ...

Bowl season’s chaotic streak kept going on Tuesday at the Cheez-It Citrus Bowl, where one happy couple decided to tie the knot in front of family, friends, loved ones, and the Cheez-It mascot ...

Fans of football are in luck. It’s no surprise that Cheez-It wants college football fans “feelin’ the cheeziest” and snacking on its signature crackers throughout the season, but the brand ...

Tim Newcomb is an award-winning journalist who has traveled the world covering a variety of topics. He’s been a regular contributor for TIME, Sports Illustrated, Popular Mechanics, Wired, New ...

Illinois is no stranger to late heroics. The Illini entered Tuesday’s Cheez-It Citrus Bowl, leading the nation with four fourth-quarter comebacks. Once again, things would come down to the final ...

The Kordeezy Fantacheezy is a special collaboration between Love Island season six winner, Kordell Beckham, and Cheez-It. (Image via Instagram/@cheezit) The Kordeezy Fantacheezy, a special ...