The level of variety in the chip aisle is truly astounding. Instead of spending hours staring at all the selections, we ...

Brands are taking over the produce aisle at the grocery store. They have already conquered the cereal aisle, the soda aisle, ...

So why aren't they in, say, the chip aisle? It doesn't seem to ... it's kind of this, like, sad aisle in the back of the store. It's kind of neglected and really just, like, small and a hodgepodge ...