This case study describes how Egyptian snack brand Chipsy softened the blow of a price rise using an on-pack promotion, TV, outdoor and social media. As Egypt's only global potato chip brand, Chipsy ...

Chipsy for Food Industries (CFIN.CA) and PepsiCo Inc. (NYSE=PEP) have formed a joint venture under the name Chipsy International. The newly formed company includes both CFIN and PEP’s entities ...