The right toothpaste is important for good oral hygiene. From keeping your breath smelling fresh to fighting cavities and ...

Your beautiful, stunning, gorgeous teeth deserve top-notch treatment—a.k.a. one of the best toothpastes. Amid a market of all ...

Oberholzer-Gee, Felix, Dennis Yao, and Filipa Azevedo Jorge. "Brighter Smiles for the Masses--Colgate vs. P&G." Harvard Business School Case 706-435, December 2005. (Revised February 2019.) ...

This case history shows how advertising helped Colgate achieve its highest-ever share of the UK toothpaste market. The decisive factor was the introduction of Colgate brand advertising in 1995. Brand ...

Bringing Inflation to negative in a tough year for all advertisers Maximize ROI on a large investment in a critical market Own reality shows with the Colgate Smile through Sponsorships Build and ...

Maybe it’s time to make some tailored changes to your toothpaste, too, depending on your particular needs. Say, for a sensitive smile, plaque proclivity, or even a bigger budget. Maybe you're ...

by featuring and interviewing attendees about how their Colgate-assisted smile helps them feel more confident, etc.? Speaking Spanish with social The hashtag includes Sonrisa, which is the Spanish ...