Oberholzer-Gee, Felix, Dennis Yao, and Filipa Azevedo Jorge. "Brighter Smiles for the Masses--Colgate vs. P&G." Harvard Business School Case 706-435, December 2005. (Revised February 2019.) ...
Whether you're kicking off a comprehensive teeth-whitening journey—complete with whitening pens and dentist office visits—or just looking for low-key maintenance, Colgate's Total Whitening Gel ...
This case history shows how advertising helped Colgate achieve its highest-ever share of the UK toothpaste market. The decisive factor was the introduction of Colgate brand advertising in 1995. Brand ...
At the core of this unprecedented change for Colgate, is a strategic shift from a product-first company to a people-first one. For three years, through dozens of campaigns, this creative renewal has ...
by featuring and interviewing attendees about how their Colgate-assisted smile helps them feel more confident, etc.? Speaking Spanish with social The hashtag includes Sonrisa, which is the Spanish ...