This case history shows how advertising helped Colgate achieve its highest-ever share of the UK toothpaste market. The decisive factor was the introduction of Colgate brand advertising in 1995. Brand ...
Oberholzer-Gee, Felix, Dennis Yao, and Filipa Azevedo Jorge. "Brighter Smiles for the Masses--Colgate vs. P&G." Harvard Business School Case 706-435, December 2005. (Revised February 2019.) ...
At the core of this unprecedented change for Colgate, is a strategic shift from a product-first company to a people-first one. For three years, through dozens of campaigns, this creative renewal has ...
Whether you're kicking off a comprehensive teeth-whitening journey—complete with whitening pens and dentist office visits—or just looking for low-key maintenance, Colgate's Total Whitening Gel ...
by featuring and interviewing attendees about how their Colgate-assisted smile helps them feel more confident, etc.? Speaking Spanish with social The hashtag includes Sonrisa, which is the Spanish ...