A Colgate toothpaste TV advert which promised to "instantly" repair teeth has been banned for being "misleading". Six complaints about the advert for Colgate Sensitive Repair and Prevent ...

For this story, I talked to dentists about determining which toothpaste to buy and used their guidance to round up options made with fluoride from brands like Crest, Colgate and Sensodyne.

Consumer goods makers like Colgate look to develop new versions of household staples like toothpaste, dish soap and toilet paper to encouraging consumers to buy more and pay steeper prices.

The UK's biggest toothpaste brand has begun disappearing from the shelves at the UK's biggest supermarket - but it's unclear exactly why. Tesco said in a brief statement Colgate products were in ...