Gary Drenik is a writer covering AI, analytics and innovation. With the pandemic behind us, the consumer mindset and expectations have shifted, and brands are moving quickly to meet – and exceed ...

According to Professor Bowden, consumer mindset, preferences, and the way people see brands are constantly changing. “And don’t forget to throw into the mix changing and fluctuating economic ...

Adriana Usvat of FLC Marketing, highlights the shift to consumer-first strategies, driven by hyper-personalisation and ...