User-generated content, UGC for short, is a powerful content marketing tool for brands looking to resonate with new customers. That content, created by online users and made available via social media ...

Even as the resistance to traditional marketing is growing, so is the availability of authentic and unfiltered content, including images, from social media. And that presents an opportunity. Here are ...

Free mobile content is a great way to get people interested in a brand because ... skews more male but the female audience will love the film as well and we are targeting them in our marketing efforts ...