When audiences encounter UB in the digital realm, our dedicated palette makes it a consistent experience. Our audiences usually first meet UB digitally, way before they ever experience it in person.

* PMS palettes for coated and uncoated Northwestern Purple are spot color. You will need to provide your vendor with the actual PMS codes [add link]. Download the ...

The following examples break down the secondary color palette to show how color combinations can be used successfully. Each is different but still should be used in extremely limited instances, in the ...

negative space and the rest of the palette. Ratios on individual pages, spreads, layouts and even full communications can vary. The important thing to remember is that UB Blue and Hayes Hall White ...