Collis, David J., and Cynthia A. Montgomery. Corporate Strategy: A Resource-Based Approach. 2nd ed. Boston: McGraw-Hill/Irwin, 2005. (Available in Chinese, Korean ...

With so many branding strategies in marketing to choose from, it may be difficult to pinpoint which brand strategy types work well for your business. Explore this deep dive into the types of brand ...

A range of learning aids, including easy-to-comprehend examples, decision templates and FAQs, are provided in the book and on a rich companion website. "Puranam and Vanneste will change how you think ...

Undercover Marketing: Also referred to as “stealth marketing,” this strategy involves marketers blending in with their target audience. A notable example is Sony’s 2002 campaign, where ...

Effective decision making and problem-solving are about building a culture of trust, accountability and continuous ...

However, what I observed was also a clear example of a strong, inclusive leadership strategy played out in real time. Having a clear crisis communication plan is not something seen as an automatic ...

Discover how FP&A transforms financial data into strategic insights, driving corporate strategy and boosting business ...