Loyalty has become increasingly valuable from a conversion, customer lifetime value and marketing efficiency perspective.

I often see entrepreneurs who expect their product or service to sell itself by word-of-mouth, so they put very little effort ...

A strategic analysis on turning brand experiences into customer loyalty. In today’s crowded marketplace, where credit card ...

Discover the future of marketing as traditional roles dissolve in the revolutionary position-less era of 2025.

When it comes to leveraging real-time data, artificial intelligence can often be the key to scalability. By automating ...

Loyalty cards were once a way to reward repeat customers, but the data they produce is now a lucrative revenue source for supermarkets ...

For many small and medium-sized enterprises (SMEs), the holidays are a critical time to generate revenue. Targeted digital ...

Marketing solutions platform Tonza Deals is reshaping how businesses engage with and retain their customers, with new ...

Automation is one of the most highlighted priorities for 2025. 35% of respondents in the Litmus report indicated plans to ...

After the coronavirus pandemic, the F&B industry transformed customer engagement strategies, with loyalty programs emerging ...