For marketing teams, this shift in customer expectations requires an overhaul of customer messages. That overhaul begins with segmentation, which determines what companies know about their customers.
The starting point for those studies is your customer-segmentation model. After you decide which approach to use to measure migration, the process is a virtuous circle of analyze, segment, campaign, ...
In essence there is no single unified purpose behind market segmentation. The objective of segmenting a market differs from study to study and from client to client. For example: To develop a customer ...