A team of researchers set out to assess how good a job AI can do at customer segmentation. Malay Sarkar, Faiaz Rahat ...
The starting point for those studies is your customer-segmentation model. After you decide which approach to use to measure migration, the process is a virtuous circle of analyze, segment, campaign, ...
Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Often, segmentation projects entail large-scale market studies that divide ...
Marketers must be able to identify the right mix of tools and technology to facilitate higher-quality B2B lead generation and ...
In essence there is no single unified purpose behind market segmentation. The objective of segmenting a market differs from study to study and from client to client. For example: To develop a customer ...
In this op-ed, Billy Loizou, APAC Area VP of Amperity, dives into the evolution of marketing personalisation and how the real ...
AWS recently announced a significant expansion of Amazon Connect, introducing generative AI capabilities, Salesforce ...