The starting point for those studies is your customer-segmentation model. After you decide which approach to use to measure migration, the process is a virtuous circle of analyze, segment, campaign, ...
For marketing teams, this shift in customer expectations requires an overhaul of customer messages. That overhaul begins with segmentation, which determines what companies know about their customers.
In essence there is no single unified purpose behind market segmentation. The objective of segmenting a market differs from study to study and from client to client. For example: To develop a customer ...
A new book by Newgen Software highlights how businesses can utilize data, AI, and automation for personalized customer experiences. It outlines a shift from segmentation to individualization with ...
Maropost, the connected commerce platform revolutionizing mid-market merchant operations, today announced two groundbreaking AI-driven features for its Marketing Cloud product.