A team of researchers set out to assess how good a job AI can do at customer segmentation. Malay Sarkar, Faiaz Rahat ...

The starting point for those studies is your customer-segmentation model. After you decide which approach to use to measure migration, the process is a virtuous circle of analyze, segment, campaign, ...

In essence there is no single unified purpose behind market segmentation. The objective of segmenting a market differs from study to study and from client to client. For example: To develop a customer ...

In this op-ed, Billy Loizou, APAC Area VP of Amperity, dives into the evolution of marketing personalisation and how the real ...

For marketing teams, this shift in customer expectations requires an overhaul of customer messages. That overhaul begins with segmentation, which determines what companies know about their customers.

AWS recently announced a significant expansion of Amazon Connect, introducing generative AI capabilities, Salesforce ...

The company’s digital transformation with Workato promises to improve employee experience, boost customer satisfaction, and ...