NEW DELHI: FMCG segment leader Dabur approached the Delhi High Court on Tuesday, alleging that Patanjali Ayurved has been running advertisements that disparage its Chyawanprash products.
Indian Ayurvedic preparation Dabur Chyawanprash (DCP) needed to boost preference and drive regular use to grow sales and market share in a stagnant category so it ran a campaign emphasising its ...
Dabur India and Patanjali Ayurveda are embroiled in a legal fight over an advertisement for chyawanprash. Dabur claims Patanjali’s ad spreads misleading information, crossing the line from fair ...