At the age of 15, Michelle’s mother applied the Dark and Lovely relaxer to her hair for the first time. “I was in high school and I wanted my hair to be pretty and flowy and straight ...

L'Oréal's US branch and the owners of other hair relaxers are named in the suits - the brands include Dark & Lovely, ORS Olive Oil and Motions. The complaints claim the products contain dangerous ...

The advertisements for the hair relaxers — such as Dark & Lovely, African Pride, and Just for Me — featured Black models with silky hair, and assured consumers that the conditioners were “no ...