Demographic segmentation refers to grouping consumers on the basis of such characteristics as age, ethnicity, family stage, gender, income, occupation, and religion (Table 5.4). Demographic and ...

Demographic segmentation is valuable, yet it has its limitations. How can we go beyond its aggregated patterns and neat categorisations? Cezanne Joynt, is the client services manager at ...

Here are some common techniques and approaches used in customer base segmentation: 1. Demographic Segmentation: This approach ...

Good businesses know that customer segmentation is a necessity ... “an extended RFMD model,” in which the D stands for demographic. Under this system, the three financial metrics were combined ...