Common customer segmentation models include demographic, geographic, psychographic, and behavioral segmentation. Customer segmentation is the process of dividing your business’ customers into ...

Demographic segmentation refers to grouping consumers on the basis of such characteristics as age, ethnicity, family stage, gender, income, occupation, and religion (Table 5.4). Demographic and ...

Demographic Segmentation ... to create targeted campaigns based on their specific behaviors. 4. Geographic Segmentation: ...