Shares in Diageo, the giant behind Guinness, Baileys and Johnnie Walker, are staging a comeback after falling to a historic ...

The London-headquartered company we know today is just 27 years old. But its most iconic brands have been household names ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Diageo’s marketing team recently went through its brand advertising archive asking who they pictured when ...