Digital advertising campaigns often are launched across multiple channels, a selection of which may include search, display advertisements, social media, mobile, video, and e-mail. We’re long-term ...

Emerging technologies, particularly artificial intelligence, and shifting consumer expectations mean that marketers must adapt.

Attribution: Attribution models tend to skew toward digital channels and customer acquisition, with less emphasis on offline strategies and external factors. In underdeveloped solutions, this can lead ...

Businesses still rely on phone calls to drive higher conversion rates, better profit margins and stronger customer ...

Research: Influence Functions for Scalable Data Attribution in Diffusion Models. Image Credit: Who is Danny / Shutterstock ...