Over 60 years ago, Ford spent $250 million - perhaps $2.5 billion in today’s money - on the launch of a new brand whose chief impact was to become known as one of the worst product launches of ...

When Goldfinger was released in ’64, a tricked-out spy car was way out of my budget, so I decided to stick with my Edsel, ...

On this day in 1957, Ford released a car that flopped so spectacularly that it has become a timeless case study on how not to develop and launch a product. The 1958 Ford Edsel was supposed to be ...