That's right, the viral e.l.f. Halo Glow Liquid Filter (which gave us glass skin), now comes in a lightweight blurring powder ...

Meghan Trainor and e.l.f. Cosmetics have teamed up to launch the Cloud Skin Bundle, featuring all the essentials you'll need ...

However, mature shoppers looking to give their pout a hint of minty shimmer and color have quickly grown to love e.l.f. Glow Reviver Lip Oil. This high-shine lip oil has gone viral, with countless ...