You thought email newsletters were a marketing tool of the past? Replaced by social media? Think again. Newsletters can be highly effective—much more so than social media—especially for B2B audiences.

That said, ROIs that high are accessible only to marketers who really get the most out of their email marketing platforms and email marketing strategy. And if your strategy consists of just sending ...

From setting up an engaging newsletter opt-in to automating personalized email sequences, walking you through the steps to streamline your strategy and maximize your results. Email marketing ...

While e-newsletters are one of the most common ... The average click-through rate for email marketing campaigns is 1.4%. • Eighty-one percent of B2B marketers use email marketing.

Small business owners can launch an email newsletter without a large budget or marketing team. These growing companies break down several potential benefits of email marketing. Collecting customer ...