At the core of this movement is Cowboy Colostrum, a wellness company that recently collaborated with Sofia Richie on a smoothie with Erewhon. The wellness brand is known for their colostrum ...
It's not every day that a smoothie goes viral. But the Strawberry Glaze Skin smoothie — created in collaboration with Hailey Bieber and sold at Los Angeles grocery store Erewhon — has been all over ...
After daytime television appearances, Met Gala invitations and six-figure brand ambassadorships, a signature Erewhon drink might ... s Strawberry Glaze Skin Smoothie, FYI), and it’s filled ...
Erewhon's smoothies first rose to prominence in 2022, when Hailey Beiber collaborated with the brand to launch the Strawberry Skin Glaze smoothie. The smoothie has since become a regular item on ...