You want that SPV number to be as high as you can. The longer your sales cycle is (as is the case for B2B businesses compared with B2C), the more you need to compensate with a higher number of leads, ...

Top leaders reveal how they accelerate B2B sales. My biggest successes in selling to other businesses have come from focusing on the goal of helping them sell more of their products/services to ...

Forward-thinking CMOs are applying AI in a strategic manner to move their organization from employee experimentation to ...

What's more, B2B marketers can more easily track the engagement of participants at virtual events, which can help them understand which types of events are driving sales. For example, they can see ...

LinkedIn research drills down on the traits to look for when selecting B2B influencers to work with. The post 6 things to ...

AI is shaking up the B2B world, but how far can it really go? Our panel of industry experts will share how AI is driving smarter marketing, sales, and customer experiences. Get ready for ...

In today's fast-paced business environment, artificial intelligence (AI) is changing how B2B marketing operates. As companies ...

As the concepts B2B marketers communicate become more complex, agencies find ingenious ways to tell their stories, says Jamie ...