The leadership at GroupM weighs in on ad spending trends, the expansion of retail media, and the significance of large-scale ...

Top 10 brands spend over 40% of their AdEx on digital platforms. However, the five FMCG majors in the top ten list, spend 70% ...

MUMBAI: The fast-moving consumer goods industry recorded a 10.6% growth in sales value in Oct-Dec 2024, the highest in four ...

At 24% share, FMCG remained the biggest contributor to digital AdEx in 2024, stated the dentsu-e4m Digital Advertising Report ...

Digidarts, a comprehensive performance marketing agency, secures the digital mandate for Dabur, aiming to enhance its ...

Rural areas have surpassed the large urban markets in growth for the fourth consecutive quarter, according to the latest ...

The fast-moving consumer goods (FMCG) sector’s recovery is more striking against the July-September period’s 5.6% value growth and the June quarter’s tepid 3.5% pace. In volume terms, India ...

India's advertising industry surpasses ₹1 trillion in 2024, with digital media contributing 49% and growing the fastest at 21 ...

With an uptick in demand for on-the-go snacks and beverages, Fast-Moving Consumer Goods (FMCG) majors in India from Coca Cola and Nestle to Tata Consumer, Godrej & Boyce are betting on vending ...